I know, I know, it is only the beginning of September but as busy pet groomers it is important to start to think about December, which is the busiest month for every groomer in the UK. If you are new at this get your diary marked out if it isn’t already and start telling your clients they need to book in soon to secure their Christmas slot.
One income generating idea that has worked for me in the past is to offer Full Grooms up until 22nd of December, then just offer wash & fluffs on the last couple of days 23/24th. Often clients will try to drag out their groom appointment until just before Christmas leaving you quieter than you would like in November. By not offering Christmas Eve Full Grooms the client will more often than not book an appointment earlier in December than they would have done. AND they will often book a wash & fluff just before Christmas Day to make sure their pet is squeaky clean for the holidays. So tell them now and encourage them to book both options. This also means that you can fill up your diary twice over with those wash & fluffs on Christmas Eve rather than the longer and harder work Full Grooms.
Another way to generate added income coming up to the Christmas season is to get ready with your spa treatment offers. A bit of festive fun for your owners and the dogs will love it of course. Below is example text of offers I have used in the past, at Harrods and in my local salon. The products mentioned are easily obtained from your regular suppliers, Christies Direct or Groomers or Redcape and are economical to buy – you don’t need much, you can just mix in a little cinnamon shampoo with your regular shampoo, and the spritz you just spray before the owner collects the pet.
You can create your own or use the copy below, add some festive photos and pop this into an A4 plastic holder on your reception desk, on your Facebook, Instagram, website – everywhere you can. Create two separate social media posts: (1) book your Christmas groom now, and (2) check out our Festive Spa Treatment List…. start sharing these as soon as you can.
In terms of pricing, this depends on your clientele, your location and your brand. At Harrods we charged £15.95 per treatment but locally these work at £3.95 per treatment. This doesn’t sound a lot but if you sell two a day, 5 days a week through December only that is an extra £320 in your pocket – without taking a single extra dog!
Merry Christmas to you all! 😉
PS I will be back with a cheeky Halloween offer for your clients shortly!
Example text for your Festive Spa Treatment List:
Christmas Spa Specials – £[ ]*
As the evenings draw in and the ground starts to sport a layer of frost, we at [yourbusinessname] know how important it is to feel warm and cosy in the run up to Christmas. We are delighted to bring you our exclusive new range of Holiday Spa Treatments to help bring you and your pet merrily into the holiday spirit. Exclusive to [yourbusinessname].
Winter Warming Hot Chocolate Bubble Spa Treatment
A gentle and safe for pets chocolate** scented bubble bath treatment. Using natural essential oils, this treatment will warm the winter chill right off your dogs coat. With an accompanying hot chocolate spritz to finish off their experience you will be drinking in your pets smell for days to come.
Warm Spiced Apple Pie Bubble Bath Spa
Treatment Christmas is a time for comfort and the smell of a warm apple pie fresh out the oven puts everyone in the Christmas spirit. Your dog can join in the festive cheer with our specially created Apple Pie Bubble bath treatment. Using a specially formulated pet shampoo fragranced with the comforting essence of a Christmassy kitchen, your dog will look and smell scrumptious for all his Christmas Canine occasions.
Sumptuous Cinnamon Bubble Bath Spa Treatment
Your pet will be the envy of the snow covered park! Get yourself and your pet into the holiday spirit with our lavish cinnamon scented bubble bath treatment. The smell of cinnamon can’t help but get you in the holiday spirit. Using specially formulated gentle dog shampoo, your pet can also obtain the benefits of feeling warm and Christmassy during the chill of the holiday period.
*All treatments are an add-on to a Wash & Fluff or Full Body Groom.
**Does not contain real chocolate.